Louis Vuitton L’Aventure Pop-Up Store Opens at Hong Kong Pacific Place

fashion Louis Vuitton

“The Monogram must have been sent round every airport carousel in the world, and been through every cruise terminal and train station. The legendary signature has adventure embedded in its core”, says Tyler Brûlé, founder of Monocle magazine.

The “L’Aventure” pop-up store, an unprecedented space that highlights Louis Vuitton’s expert authority on travel, opens 4 April 2014 at The Space on 4/F at Louis Vuitton Pacific Place, Hong Kong, offering a selection of luggage in the legendary Monogram canvas, travel accessories, and looks for the modern traveller. From trunk beds destined for expeditions on the African continent to luggage designed to equip half-track vehicles across Asia, adventure is intrinsic to Louis Vuitton.

Designed in a collaboration by Tyler Brûlé with his team, the pop-up store, which has been transported from the prestigious Avenue Montaigne in Paris, France to Hong Kong to accompany great travelers of the modern age who crisscross the globe, is the perfect embodiment of the spirit of adventure. Upon entrance, a bold window display of brightly colored monkeys and LV’s classic trunks and bags dangling from a golden palm tree greets visitors. Inside, a leather hammock is positioned next to potted palms. Eyes are immediately drawn to artist Letman’s boldly colorful illustrated mural, depicting a playful rendition of LV personalization codes – a striking contrast against the store’s warm wood floors and dark wood ceilings. Opposite the mural, vintage trunks are displayed on shelves suspended by cowhide leather straps. Stepping in, you feel as if you’ve entered the golden age of travel, rediscovering a world where travelers think nothing of traversing continents with a dozen trunks.

“L’Aventure pays tribute to the spirit of travel, the thirst for conquering the unknown, and celebrates elegance on the move with tasteful and functional luggage that fulfill the requirements of each new generation of travelers, from the golden age of the ocean liner to the conquest of the air to the advent of the automobile.

To accompany globetrotters from the past to the present, wherever they may roam, this store will offer not only luggage and “L’Aventure” travel accessories, but also a number of unique services by artisans such as:

Painting Personalization Louis Vuitton LAventure Pop Up Store Hong Kong Pacific Place Louis Vuitton LAventure Pop Up Store Opens at Hong Kong Pacific PlacePersonalization Louis Vuitton LAventure Pop Up Store Hong Kong Pacific Place Louis Vuitton LAventure Pop Up Store Opens at Hong Kong Pacific Place

– Personalization: the Maison offers a wide range of options for customizing luggage (Special Orders, Mon Monogram Service, hand painting or hot-stamping of your initials)

Art of Packing Demonstration Louis Vuitton LAventure Pop Up Store Hong Kong Pacific Place Louis Vuitton LAventure Pop Up Store Opens at Hong Kong Pacific Place

– The Art of Packing: a demonstration of the art of packing your suitcase by a travel expert and evokes Louis Vuitton’s original profession of “clothes packer”

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– Repair: after-sales support and luggage repair by expert craftsmen

Twenty-six collector’s postcards will be available to visitors at the Pacific Place “L’Aventure” pop-up store, inspiring them to pack their bags and set off on their own adventure, in the style of the tips found in the Louis Vuitton City Guides.

The “L’Aventure” store wil be open to the public from 4 April 2014.

L’Aventure Pop-Up Store
Louis Vuitton Pacific Place
Level 4
Pacific Place
88 Queensway
Hong Kong

Tag: Louis Vuitton

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